Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.
Crossfiled / Sydney Sweeney
3 stories named Sydney Sweeney, covered by 3 outlets. Each one is shown beside every other newsroom's version of the same event, with a link to the outlet that filed it.
Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.
Sydney Sweeney's Novig stake surged from $500 million to $2 billion after her viral sports ad sparked fierce debate over women's sports imagery.
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