Crossfiled1 outlets · filed 29 October 2026
Apple seems to have the right approach to the first touchscreen Mac
Steve Jobs famously dismissed the idea of a touchscreen Mac back in 2010 when he said that it “gives great demo” but turns out to be “ergonomically terrible” in real-life use. It was inevitable that eyebrows would be raised when the company did a U-turn on this by launching the first touchscreen Mac
What the coverage shows
Across the coverage, every outlet treats the touchscreen MacBook Pro as the main news, with pricing and the OLED/PROLED display recurring as the key selling points. Tom’s Hardware and The Register also tie it to Apple’s M6 chip and updated MacBook Pro/iMac lineup, while Ars Technica splits between the chip refresh and the new touchscreen model. 9to5Mac runs the broadest mix of launch, comparison, and follow-up coverage, and Engadget and CNBC foreground how the touch interface works and how Apple is framing the shift.
Written by Crossfiled from the 1 headlines and extracts below, not from the articles themselves. It describes how the outlets framed this, not what happened. Open any headline for a summary of that article.
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