Instagram takes on YouTube with new 90-minute horizontal video format

What the coverage shows

Both outlets frame the story as Instagram moving into long-form video and cast it as a challenge to YouTube. TechCrunch emphasizes the broader strategic shift away from the short-form race, while 9to5Mac is the only one to specify that the format is being tested with select creators in the U.S. and to foreground the 90-minute horizontal format.

Written by Crossfiled from the 2 headlines and extracts below, not from the articles themselves. It describes how the outlets framed this, not what happened. Open any headline for a summary of that article.